Elevating Medscape’s Authority through the Power of AI 

As we head into #AAD2026 in Denver, CO (March 27-31), we have a massive opportunity to lead the conversation on AI. With medical knowledge now doubling every 73 days, our clinicians are looking for a trusted bridge between "data deluge" and "clinical precision," and supporters are looking for that “trusted” resource.

This meeting is a pivotal strategic touchpoint for our business; it’s where we solidify our market leadership and transition from being a legacy provider to an AI-driven innovator. Success here directly accelerates our growth and reinforces our competitive edge in a rapidly evolving landscape.

Our mission is to drive high-value traffic to our Booth #2307 by highlighting our 30-year legacy of authority paired with our new AI-powered tools.

• The Value Prop: 73% of physicians say they are more likely to use AI if it’s from a trusted brand—and Medscape is that resource AND 80% of physicians use AI tools in their practice, with growing reliance for faster, more informed clinical decisions. 
  

• The Booth Experience: Clinicians and supporters can "test drive" our newest AI features. Rachel and Nora will be conducting walk throughs and prompt faculty and members for testimonials. 

Below is a list of resources needed for AAD! If you have any suggestions as to what can be added here, please reach out to Rachel.  

See you in Denver!

Everything you need is down below!

Booth Presence |  Sales Outreach Toolkit | Conference Details | Article | Symposia & Publications  | The Competition     

AAD Booth #2307 

We are again sharing a 10x20 booth with SanovaWorks

 View the new booth layout & map here:

 Friendly reminder to sign up for a shift at the booth:

*All slots must be filled by March 26th. Ideally, we will need a minimum of 2 colleagues manning the booth during each time slot to ensure we can fully engage with attendees*

If you have any difficulty leading the AI  conversation at the booth please see our booth guidance document here: ACC 2026 Testimonial Guidance Document  

 ADD Symposia & Publications 

Saturday, March 28, 2026 

•  Advancing Treatment in Psoriasis: A Competitive Case Challenge 
  
  • Sheraton Denver Downtown - Columbine | 7:00 PM - 9:00 PM MT
  • Supported by: AbbVie 

 Sunday, March 29, 2026 

• Who Is On Your Speed Dial? A Multidisciplinary Think-Pair-Share Workshop on Cutaneous Squamous Cell Carcinoma 
  
  • Sheraton Denver Downtown - Columbine | 7:00 - 9:00
• New Pathways in Antithrombotic Therapy
  • Hilton New Orleans Riverside- Grand Ballroom A & B | 6:30 AM - 8:00 AM CT

• Cracking the Code: Managing Hypercortisolism-Driven Resistant Hypertension in the Modern Era
  • Ernest N. Morial Convention Center | Industry-Expert Theater #3 in the Expo Hall| 9:45 AM - 10:45 AM CT

Publications 

• Improving Diagnosis and Evidence-Based Management of Pulmonary Arterial Hypertension Through Virtual Simulation: Results From a Case-Based Learning Experience
  • Authors: Margaret Harris, PhD; Kelly Hanley; Alison O’Connor; Margie Stefan; George Boutsalis, PhD

• From Recognition to Referral: CME Outcomes on Guideline-Directed Management of CIED Infections
  • Authors: Margaret Harris, PhD; Jim Martorano; Fred Stange, DO

• Online Medical Education Improves Physicians’ Knowledge Regarding Early Management of Acute Myocardial Infarction
  • Authors: Ellen Jenner PhD; Frederick Stange DO; Camille Scot-Smith PhD, Medscape Education Global, London, United Kingdom; Dominick J. Angiolillo MD, PhD, University of Florida College of Medicine, Jacksonville, FL, US

Sales Outreach Social Toolkit

Use the provided social media templates to prime your network and secure one-on-one booth visits.

 Key angles include:

• Invite them to see AI in action for dermatology education.
• Focus on how we help clinicians navigate complexity with confidence.
• Show how Medscape AI helps HCPs reclaim time for the patient.

Supporter Email Template

Please see some sales driven captions here for social:  AAD Sales Social Captions  

The Competition

*From the limited information given online, if you have more insight please share with Rachel so we can update this page!* 

Friday, March 27, 2026

• Renal Denervation: The Hypertension Care Team Approach

  • 12:00 PM CST | Hilton Riverside, Salon C/ D | Educational grant provided by Medtronic.

• Impacting patient outcomes in ATTR-CM through early recognition and treatment
  • 6:00 PM CST | Hilton Riverside, Grand Ballroom D | Sponsored by BridgeBio
• To Lead or not to Lead, that is the Question  
  • 6:30 PM CST | Westin New Orleans, 100 Rue Iberville | Sponsored by Medtronic
    
    

• Transthyretin Cardiac Amyloidosis: Integrating New Paradigms Into Cardiology Practice
  • 7:00 AM CST |  Hilton Riverside, Grand Ballroom D |  Supported by an educational grant from Alnylam Pharmaceuticals, Inc.
    
    • This IME program is provided by PVI, PeerView Institute for Medical Education.
    • Developed in partnership with The Mended Hearts, Inc.
      
• Voices of Change: Flyrcado in Action
  • 7:00 AM CST | Courtyard New Orleans Warehouse Arts District | Sponsored by: GE Healthcare