Elevating Medscape’s Authority through the Power of AI 

As we head into #AAD2026 in Denver, CO (March 27-31), we have a massive opportunity to lead the conversation on AI. With medical knowledge now doubling every 73 days, our clinicians are looking for a trusted bridge between "data deluge" and "clinical precision," and supporters are looking for that “trusted” resource.

This meeting is a pivotal strategic touchpoint for our business; it’s where we solidify our market leadership and transition from being a legacy provider to an AI-driven innovator. Success here directly accelerates our growth and reinforces our competitive edge in a rapidly evolving landscape.

Our mission is to drive high-value traffic to our Booth #2307 by highlighting our 30-year legacy of authority paired with our new AI-powered tools.

• The Value Prop: 73% of physicians say they are more likely to use AI if it’s from a trusted brand—and Medscape is that resource AND 80% of physicians use AI tools in their practice, with growing reliance for faster, more informed clinical decisions. 
  

• The Booth Experience: Clinicians and supporters can "test drive" our newest AI features. Rachel and Nora will be conducting walk throughs and prompt faculty and members for testimonials. 

Below is a list of resources needed for AAD! If you have any suggestions as to what can be added here, please reach out to Rachel.  

See you in Denver!

Everything you need is down below!

Booth Presence |  Sales Outreach Toolkit | Conference Details |

Symposia & Publications |  Supporter Event |  The Competition    

AAD Booth #2307 

• Shared booth – JDD, SanovaWorks, Medscape 
• 10 x 20 – 2 counters & 2 small tables

 View the booth layout & map here: 

Friendly reminder to sign up for a shift at the booth:

*All slots must be filled by March 26th. Ideally, we will need a minimum of 2 colleagues manning the booth during each time slot to ensure we can fully engage with attendees*

AAD Symposia & Publications 

Saturday, March 28, 2026 

•  Advancing Treatment in Psoriasis: A Competitive Case Challenge 
  
  • Sheraton Denver Downtown - Columbine | 7:00 PM - 9:00 PM MT
  • Supported by: AbbVie 

 Sunday, March 29, 2026 

• Who Is On Your Speed Dial? A Multidisciplinary Think-Pair-Share Workshop on Cutaneous Squamous Cell Carcinoma 
  
  • Sheraton Denver Downtown - Columbine | 7:00 - 9:00 PM MT
  • Supported by: Regeneron
•  Navigating the Psychosocial Impact of Dermatologic Disease: The Patient Journey  
  
  • Embassy Suites Denver Convention Center - Silverton Ballroom | 7:00 PM - 9:00 PM MT
  • Supported by: AbbVie

Publications (e-posters)

• An Online Educational Survey Identified Key Clinical Practice Gaps Regarding the Management of Obesity by Dermatology and Rheumatology HCPs In Patients With Psoriatic Disease

  • Authors: Elaine Bell, PhD; Karen Badal, MD, MPH; Lourdes Pérez-Chada, MD, MMSc

• Online Education Significantly Improved Dermatologists’ Knowledge of Obesity And Competence in Integrating Weight Management Strategies Into a Comprehensive Management Plan for Patients With Psoriatic Disease

  • Authors: Elaine Bell, PhD; Karen Badal, MD, MPH

• Online CME Improved Dermatologists’ Preparedness to Incorporate New Topical Nonsteroidal Treatments for Atopic Dermatitis Into Practice

  • Authors: Shari J. Dermer, PhD; Briana Betz, PhD; Kelly Hanley, MS

• Certified Medical Education Leads to Changes in Clinical Practice Regarding Management of Moderate to Severe Atopic Dermatitis

  • Authors: Shari J. Dermer, PhD; Meghan Wilson, BS; Freddy Green, MSc; Katie Lucero, PhD

• Online Continuing Medical Education Improved Dermatologists’ Preparation for Integrating Nonsurgical Approaches for Nonmelanoma Skin Cancer

  • Shari J. Dermer, PhD; Briana Betz, PhD; Andrew Small; Vishal A. Patel, MD; David M. Miller, MD, PhD, FAAD3

Sales Outreach Social Toolkit

Use the provided social media templates to prime your network and secure one-on-one booth visits.

 Key angles include:

• Invite them to see AI in action for dermatology education.
• Focus on how we help clinicians navigate complexity with confidence.
• Show how Medscape AI helps HCPs reclaim time for the patient.

Supporter Email Template

Please see some sales driven captions here for social:  AAD Sales Social Captions  

Supporter Event

We are hosting an event at Lucky Strike Denver on March 28. It’s just a short walk from the convention center and a great chance to unwind with some friendly competition. We'll have invites at the booth so please pick some up. Our 5 posters published at AAD will be on display! Click here for the PDF of the invite. 

• When: Saturday, March 28 | 5:00 PM – 7:00 PM MT
• Where: Lucky Strike Denver, 500 16th Street Mall #340, Denver, CO 80202
• Something Extra: We’ll have exclusive custom socks waiting for you!
  

The Competition

*From the limited information given online, if you have more insight please share with Rachel so we can update this page!*