Elevating Medscape’s Authority through the Power of AI 

As we head into #ACC26 in New Orleans (March 28-30), we have a massive opportunity to lead the conversation on AI. With medical knowledge now doubling every 73 days, our clinicians are looking for a trusted bridge between "data deluge" and "clinical precision," and supporters are looking for that “trusted” resource.

This meeting is a pivotal strategic touchpoint for our business; it’s where we solidify our market leadership and transition from being a legacy provider to an AI-driven innovator. Success here directly accelerates our growth and reinforces our competitive edge in a rapidly evolving landscape.

Our mission is to drive high-value traffic to our Booth #227 by highlighting our 30-year legacy of authority paired with our new AI-powered tools.

• The Value Prop: 73% of physicians say they are more likely to use AI if it’s from a trusted brand—and Medscape is that resource AND 80% of physicians use AI tools in their practice, with growing reliance for faster, more informed clinical decisions. 
  

• The Booth Experience: Clinicians and supporters can "test drive" our newest AI features. Quiana and Laura will be conducting walk throughs and prompt faculty and members for testimonials. Encourage folks to take pictures by our signature Medscape AI M (seen below). 

• CONFERENCE HIGHLIGHT: AMA with Dr. Mandrola at ACC, pre-recorded on March 29th at the Medscape Booth Studio. (READ MORE BELOW)

Below is a list of resources needed for ACC! If you have any suggestions as to what can be added here, please flag to Quiana! 

See you in New Orleans!

Everything you need is down below!

Booth Presence |  Sales Outreach Toolkit | Conference Details | Article | Mandrola AMA | Symposia & Publications  | The Competition  

ACC Booth #227 

Strategically, our booth presence at #ACC26 is a critical driver in enticing new supporters and audiences to engage with our new AI offerings and anchor ourselves as the leaders in the CME space. Our prime spot, on a main aisle between our supporters, medical device companies and the Lounge & Learn zone, guarantees high-intent footfall right at the start of the conference.

BADGES ANNOUNCEMENT: If badges are needed we can still do it, until next Friday March 27th. 

Please look out for an email confirmation of registration and housing via ACC / Maritz portal on March 20th, and notify of Quiana/ Rachel if you have not received an email. 

 View the new booth layout & map here:

   Friendly reminder to consult the ACC schedules below, and sign up for a booth hours:

*All slots must be filled by March 26th. Ideally, we will need a minimum of 3 colleagues manning the booth during each time slot to ensure we can fully engage with attendees*

 If you have any difficulty leading the AI  conversation at the booth please see our booth guidance document here: ACC 2026 Testimonial Guidance Document  

Pre-Recording AMA with Dr. Mandrola at ACC

 Event Information 

• March 29th pre-recorded AMA at the Medscape Booth Studio

• Live stream on April 2nd at 12PM ET via Medscape Social Channels (now including instagram) 

Invite Links: Facebook, LinkedIn, Youtube

Event Description

Ever wished you could dive deeper into the latest trial data with the host of This Week in Cardiology? 

For the first time ever at ACC, Dr. John Mandrola is taking your toughest questions! Whether it’s a critique of new guidelines or a "burning question" about recent clinical trials, we want to hear from you.

Step 1: Visit the Medscape Booth #227 to grab a question card.
Step 2: Submit your questions by March 29 at 3 PM.
Step 3: Tune in to the AMA on April 2 at 12 PM ET via Medscape social channels to see if your question made the cut!

Not attending ACC, but a fan of Mandrola, and tuning in? Please submit your questions in the comments. 

Please share with your networks! 

 ACC Symposia & Publications 

Friday, March 27, 2026 

• Cracking the Code: Practical Encounters and Evolving Evidence in HF and CKD Care
  • Hilton New Orleans Riverside- Grand Ballroom A | 7:00 PM - 8:30 PM CT

 Saturday, March 28, 2026 

• HCM Headlines Game-Changing Advances in Treatment
  • Hilton New Orleans Riverside-Grand Ballroom A & B | 5:30 PM - 7:00 PM CT
• Mastering the Intersection: Applying Nonsteroidal MRAs in Cardio-Kidney-Metabolic Disease
  • Hilton New Orleans Riverside- Grand Ballroom A & B | 7:00 AM - 8:00 AM CT

 Sunday, March 29, 2026 

• Revolutionizing Recurrent AMI Care: Addressing Unmet Needs With Early Intervention Strategies
  • Hilton New Orleans Riverside- Grand Salon B (1st floor) | 7:00 AM - 8:00 AM CT
• New Pathways in Antithrombotic Therapy
  • Hilton New Orleans Riverside- Grand Ballroom A & B | 6:30 AM - 8:00 AM CT

• Cracking the Code: Managing Hypercortisolism-Driven Resistant Hypertension in the Modern Era
  • Ernest N. Morial Convention Center | Industry-Expert Theater #3 in the Expo Hall| 9:45 AM - 10:45 AM CT

Publications 

• Improving Diagnosis and Evidence-Based Management of Pulmonary Arterial Hypertension Through Virtual Simulation: Results From a Case-Based Learning Experience
  • Authors: Margaret Harris, PhD; Kelly Hanley; Alison O’Connor; Margie Stefan; George Boutsalis, PhD

• From Recognition to Referral: CME Outcomes on Guideline-Directed Management of CIED Infections
  • Authors: Margaret Harris, PhD; Jim Martorano; Fred Stange, DO

• Online Medical Education Improves Physicians’ Knowledge Regarding Early Management of Acute Myocardial Infarction
  • Authors: Ellen Jenner PhD; Frederick Stange DO; Camille Scot-Smith PhD, Medscape Education Global, London, United Kingdom; Dominick J. Angiolillo MD, PhD, University of Florida College of Medicine, Jacksonville, FL, US

Sales Outreach Social Toolkit

Use the provided social media templates to prime your network and secure one-on-one booth visits.

 Key angles include:

• Invite them to see AI in action for cardiology education.
• Focus on how we help clinicians navigate complexity with confidence.
• Show how Medscape AI helps HCPs reclaim time for the patient.

Share the ACC Article: Cardiology Education in the Age of AI: Join Medscape at ACC 2026 

Supporter Email Template

Please see some sales driven captions here for social:  ACC Sales Social Captions  

The Competition

*From the limited information given online, if you have more insight please share with Quiana so we can update this page!* 

Friday, March 27, 2026

• Renal Denervation: The Hypertension Care Team Approach

  • 12:00 PM CST | Hilton Riverside, Salon C/ D | Educational grant provided by Medtronic.

• Impacting patient outcomes in ATTR-CM through early recognition and treatment
  • 6:00 PM CST | Hilton Riverside, Grand Ballroom D | Sponsored by BridgeBio
• To Lead or not to Lead, that is the Question  
  • 6:30 PM CST | Westin New Orleans, 100 Rue Iberville | Sponsored by Medtronic
    
    

• Transthyretin Cardiac Amyloidosis: Integrating New Paradigms Into Cardiology Practice
  • 7:00 AM CST |  Hilton Riverside, Grand Ballroom D |  Supported by an educational grant from Alnylam Pharmaceuticals, Inc.
    
    • This IME program is provided by PVI, PeerView Institute for Medical Education.
    • Developed in partnership with The Mended Hearts, Inc.
      
• Voices of Change: Flyrcado in Action
  • 7:00 AM CST | Courtyard New Orleans Warehouse Arts District | Sponsored by: GE Healthcare