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October 2025

HSFA, ESMO, Medscape AI

Use the links below to access each section:

Events & Conferences | Thought Leadership Articles | Key Initiatives | Rare Disease | Patient Integration | Precision Oncology | The Social Dose | Hear from Her | Product Updates | Sponsorships | Coming Up

Events, Medical Congresses, Industry Conferences & Events 

Medscape Cardiology | theheart.org was front and center at HFSA ASM (Sept 26–29, Minneapolis), with our sponsorship of the HFSA Research Hub,  two publications that translated cutting‑edge research into interactive CME, and two symposia. 

Our AI capabilities enticed members and helped generate excitement about our new personalized learning tools! 

Learn more about our impact here: AI Advocate

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At AAFP FMX 2025, Medscape delivered eight accredited, interactive symposia across primary care, OB/GYN, gastroenterology, and emergency medicine-covering timely topics like CGM, sleep apnea, menopause, cardio‑kidney‑metabolic health, and GERD.

The immersive formats (Patient Journeys, Quiz Show, The Amazing Case, News Report) drove high engagement and memorable, practice‑ready learning.

Read more here: Innovation in Action at AAFP FMX 2025

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This year at ESMO, we had the opportunity to highlight our expanding innovation in oncology education. Our booth featured demonstrations of our AI-driven platforms (Medscape AI and ChatMedEd), as well as the launch of our new Precision Oncology Learning Center.

Combined with the five symposia we hosted throughout the congress, attendees experienced first-hand how deeply Medscape is investing in the future of oncology education.

See what attendees had to say on the conference floor: ESMO Attendee Feedback

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Thought Leadership

Global Healthy Living Foundation and Medscape Education Join Forces to Bridge the Gap Between Patients and Providers with Immunology Education

Medscape has teamed up with the Global Healthy Living Foundation to integrate PatientSpot® real-world patient-reported outcomes into the Immunology Learning Nexus, enriching CME across rheumatology, dermatology, and gastroenterology.

Read more and learn how this will shape patient-integrated, clinician education: 

Product Updates

 medscape-ai

Medscape AI delivers instant clinically trusted expertise and efficiency by allowing clinicians to use natural language to rapidly search trusted guidelines and evidence-based care across Medscape and nearly 400 top PubMed journals. Its key value lies in reducing administrative burden by providing effortless article summarization and a free, HIPAA-compliant AI Scribe (for US members) to instantly transcribe and summarize patient visits, saving critical time and combating burnout. This suite establishes Medscape as the essential, free, and trusted source for both knowledge and productivity at the point of care.

  • The upcoming integration of Medscape News & Perspectives will expand our offering even further.

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ChatMedEd

Introducing a new one-sheet for ChatMedEd, our latest AI-powered solution designed to simplify complexity and help learners quickly access trusted answers from Medscape's content. This one-sheet provides an overview of how ChatMEDed delivers personalized learning and rapid, referenced answers, offering a customized experience that shows educational needs through insights into a deeper understanding of educational gaps, needs and learner behavior. 

 

Sponsorship Updates

Food Fight & National Scleroderma Foundation Collaboration

October was a busy month for Rare Disease, with our very own Jennifer Bomberger hosting a riveting discussion with Dr. Tracy Fench and patient warrior, She Shutes, "Rare but Resilient: Understanding Scleroderma,"  exploring delays in diagnosis, daily challenges, and the importance of awareness and clinician education.

In partnership with the National Scleroderma Foundation, Medscape also sponsored the Food Fight Event on Oct 18th, supporting scleroderma awareness. 

Game On: Medscape Education Golfs for a Cause

Medscape Education sponsored the National Kidney Foundation’s NKF Golf Classic, a 36‑year charity event that raises over $3M annually to support patients with kidney disease.

This sponsorship and our five nephrology scientific posters in 2025 underscore Medscape’s ongoing commitment to advancing kidney care, clinician education, and better patient outcomes.

Key Initiatives

Rare Disease

For the first time, Medscape Education had a booth at this year’s World Orphan Drug Congress in Amsterdam, held October 27–29. As a leading event for Pharma and Biotech, it offered an excellent opportunity to engage with key stakeholders in the rare disease space. We showcased our leadership in rare disease education at the booth, and Christy presented three posters, centered around real-world outcomes. 

WODC 2025

Patient Integration

We are in the process of updating the Oncology Patient Whitepaper. This will be ready for ESMO 2025. Stay tuned! In the meantime, did you miss the write-up following the MAPS roundtable earlier this year? Click below to read the full write-up. 

Precision Oncology

The PIONEER Learning Center launched last month, and at ESMO, we marked the occasion with a special event at our booth featuring a ChatMedEd kiosk. Attendees had the opportunity to experience ChatMedEd live, enjoy canapes and refreshments. Head back up to the conferences and events section to learn more in the ESMO tab! 

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The social giants are stirring things up. Meta is fine-tuning how brands can show up, Threads is testing new ways to spark conversation, and Pinterest is nudging its platform into the world of education. From ads to communities to classrooms, the latest moves show how platforms are evolving beyond their roots - and hint at where user attention might be headed next.

Facebook makes changes to reels
Reel 'Em In
Facebook is rolling out new Reels updates squarely aimed at keeping your eyes glued to vertical video. By adding "friend bubbles" (showing what your friends liked) and TikTok-style topic search recommendations, discovery becomes easier. Coupled with an algorithm boost to surface newer content faster, the goal is clear: increase engagement and get you to spend more time scrolling through Reels.
X Tests New In-App Link Browser
X Tests New In-App Link Browser
X is testing a new in-app browser to stop sending users to external websites. When you click a link, it will open within the X app, keeping the original post's Like and Reply buttons visible at the bottom. The goal is to capture better engagement signals (which are lost when users leave) and potentially stop penalizing link posts, all while keeping users locked into the platform.
LinkedIn Connects the Data Dots
LinkedIn Connects the Data Dots 
LinkedIn has launched a new Company Intelligence API aimed at B2B marketers. The tool feeds aggregated company-level engagement data (like clicks and impressions) from LinkedIn campaigns directly into a company's CRM. This allows advertisers to better connect their ad spend with actual pipeline impact and ROI, by seeing exactly which companies are interacting with their content.

 

 

The Women in Healthcare

 

Season 4 is in full swing, with three episodes released featuring outstanding women leaders. This season so far spotlights key therapeutic areas including Parkinson’s disease, menopause, and neurology.

Mahant Subramanian_Names
 
Shifting the Paradigm: A New Era for Parkinson's Care
 
Could movement disorders like Parkinson’s disease look different than we’ve always believed? Join Sara Thorpe as she uncovers how two neurologists are rewriting the story, especially for women who’ve been overlooked for far too long. 
Dweck Maurer Minkin_Names
 
Voices of Change: Women Leading the Menopause Movement

Why is menopause care still fragmented? Dr. Alyssa Dweck, Dr. Mary Jane Minkin, and Heather Maurer dig into the “menopause desert,” the WHI legacy, workplace fixes, and how NPs and clinicians can personalize evidence-based care—without the stigma or misinformation.
Demuth Giannelli_Names
 
The Power of the Pivot: How Nurse Practitioners are Closing Care Gaps for Women

Stacey, VP at Medscape Education, sits down with inspiring nurse practitioners, Laura Demuth, Senior Vice President at Curology, and Jackie Gianelli, Clinical Director of the Carolyn Rowan Center for Women's Health and Wellness at Mount Sinai. These powerhouse working mothers and passionate advocates share their journeys in shattering the traditional NP mold to reshape the future of women's health and leadership.

 

 

 

 

Coming Up

APHA (2-4 November):
Washington, DC - Booth #1508

This year, the WebMD/Mescape Division of Public Health will be exhibiting at APHA 2025. APHA is the conference where public‑health leaders, researchers, practitioners, and students join together to set policy, share breakthrough research, and shape healthcare practice in the evolving public health landscape.

The team will report on new PH developments, source expert voices, partners, and collaborations... Stay Tuned! 

ASH (6th-9th December):
Orlando, FL - Booth #443

At ASH, we have a big booth planned with a meeting room. There are currently 5 symposia taking place on December 5th - the day before the booth opens on December 6 at 11am. If you need a badge or hotel room please complete this form by October 2nd.  

We have a supporter event scheduled for December 6, 5-8 pm at Top golf in Orlando. Please invite your supporters to our supporter event using the registration link, and remember to register yourself as well. However, an email with this information will be shared early in the week of Sept 22.