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September 2025

Picture of Medscape Education Marketing By   ·  7 minute read

Social Media Deck, ChatMedEd One-sheet, Precision Oncology Assets

Use the links below to access each section:

Events & Conferences | Thought Leadership Articles | Key Initiatives | Rare Disease | Patient Integration | Precision Oncology | The Social Dose | Hear from Her | Product Updates | Coming Up

Events, Medical Congresses, Industry Conferences & Events 

August was a big month for the Marketing team, highlighted by our presence at ESC 2025. Our large booth successfully scanned over 600 badges and gathered excellent member testimonials, including one cardiologist from Ghana who called Medscape "our saviors". Such feedback is invaluable, reminding us of the impact of our work.

We also hosted a supporter event on Sunday 31st August which attracted 23 supporters across 12 pharma companies to the roof top in the heart of Madrid to hear from a panel of experts and enjoy some traditional flamenco dancing.

💃Watch the short sizzle here, and don't forget to like and share! 

The 26th annual Las Vegas Dermatology conference was a success, bringing together 254 attendees for a unique educational experience. This event featured exceptional and informative presentations in a personalized environment, earning praise from participants. One attendee raved, "Love the conferences that Medscape puts on! Small, intimate with all the relevant talks. I attend one of these every year!"

Stay tuned for a slide that showcases the impact of the meeting.

We hosted an event aboard the historic Moshulu in Philadelphia on September 8, during the AIS conference. The gathering featured special guests Matt Lewis, Founder, Transformental and our very own Dr. Sushant Dahiya, who shared Medscape’s perspective on the future of AI in medical education. This event provided a great opportunity for thought-provoking conversation and networking.

Medscape Education is proud to return as a sponsor of the Power of Women in Medicine Summit™, leading with an impactful session on Executive Presence by VP Stacey Hughes and a recording of our acclaimed Hear From Her podcast.

The session equips women in healthcare with real tools to build confidence, amplify their voices, and lead with authenticity. Medscape continues to champion women’s leadership and health equity through ongoing education, including its upcoming Women’s Health Masterclass and the IWHC Learning Center.

Read more here: Medscape Education: Celebrating the Power, Purpose, and Future of Women in Medicine

HFSA 2025 (Sept 26–29) in Minneapolis, MN, offers Medscape a prime opportunity to showcase our leadership in heart failure education, with sponsorship of the Research Hub, key symposia, publications, and a 10x20 booth (#318) with enhancements to engage key stakeholders, members, and partners.

Our presence at HFSA demonstrates our commitment to improving patient outcomes and positions Medscape as a leader in heart failure education.

Stay tuned for more updates!

Thought Leadership Articles 

Virtual Practice, Real Results: The Power of Virtual Patient Simulation

Simulation has never been more vital in medicine than it is today. As increasing numbers of physicians turn to large language models for clinical answers1, the real differentiator isn’t just access to information—but mastery of critical thinking and real-world medical reasoning

Like, comment and share on LinkedIn

A Call to Action: Bridging the Adult Immunization Divide

Over the past few years, as new diseases have emerged or reemerged, a host of new vaccines have become available while many others are in the pipeline. For older adults, many of whom have chronic diseases, vaccines play an important role in preventing infections and promoting health, yet uptake has been declining for certain vaccines.

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World Alzheimers Day: 21st September

In June (Brain and Alzheimer’s Awareness Month) we published Part One of this two part series and for World Alzheimer's Day, we have published Part Two. 

We worked with Komodo Health to access new real-world data showing how our Alzheimer’s education is affecting clinical practice.

Like, comment and share on LinkedIn

World Heart Day: 29th September

This year we are hosting a LinkedIn Live Event with faculty Florian Kronenberg & Zanfina Ademi where they will be discussing their recent publication on on the cost-effectiveness of Lp(a) testing for primary prevention of cardiovascular disease.

Have you invited your supporters? 

Registration Page

What Do Pickleball and Medscape Education Have in Common? Heather Lavigne.

Heather Lavigne, Senior Director of Medscape Education’s Insights and Impact team, is driving real change through a leadership approach rooted in curiosity, collaboration, and compassion—backed by unmatched access to data that sets Medscape apart. Her passion for translating insights into practice change helps position Medscape as a true leader in connecting education to better patient outcomes, offering capabilities competitors simply can’t match.

Like, comment and share on LinkedIn

Medical Misinformation and Sensationalism in the Age of Social Media

In an age where sensationalism and social media misinformation often drown out credible medical guidance, the need for trusted, evidence-based education has never been more urgent. What sets Medscape Education apart is our unwavering commitment to delivering fair, transparent, and scientifically rigorous accredited CME. This empowers clinicians with the tools to confidently guide patients through a complex and often misleading information landscape. While others may chase engagement, we prioritize integrity, independence, and trust, ensuring healthcare professionals remain the most informed and reliable voices in medicine.

Read the full interview with Douglas Kaufman, SVP of Medscape Education

 

Product Updates

ChatMedEd

Introducing a new one-sheet for ChatMedEd, our latest AI-powered solution designed to simplify complexity and help learners quickly access trusted answers from Medscape's content. This one-sheet provides an overview of how ChatMEDed delivers personalized learning and rapid, referenced answers, offering a customized experience that shows educational needs through insights into a deeper understanding of educational gaps, needs and learner behavior. 

Social Media Deck 

Check out our new social media product deck! It's your essential guide to our evolving social media offerings, including Live Social Media Events (SMEs) and Social Media Simulcasts. With the rapid growth of social media, this deck showcases how we can help you effectively engage with your supporters.

Key Initiatives

Rare Disease

Patient Integration

We are in the process of updating the Oncology Patient Whitepaper. This will be ready for ESMO 2025. Stay tuned! In the meantime, did you miss the write-up following the MAPS roundtable earlier this year? Click below to read the full write-up. 

Precision Oncology

The PIONEER Learning Center is now live! Now is the time to position PIONEER as a flagship opportunity for education funding and partnership, and engage relevant stakeholders across the oncology space. This will ensure we deliver on both clinician expectations and patient needs.

To help you , below you will find links to some key assets: 

Capabilities Deck
Sizzle Reel - Downloadable & saved to the drive 
Sizzle Reel - Hosted online for seamless sharing
Suggested Supporter Email Copy
Launch LinkedIn Post Video Asset - Downloadable for you to post via your own LinkedIn
Launch Article - A New Destination for Oncology Education

 

Precision Oncology Resources Links

 

Download the PDF cheat sheet by clicking on the thumbnail image. You can save this to your desktop, which has links to all the resources above.

 

 

 

Slide2

The social giants are stirring things up. Meta is fine-tuning how brands can show up, Threads is testing new ways to spark conversation, and Pinterest is nudging its platform into the world of education. From ads to communities to classrooms, the latest moves show how platforms are evolving beyond their roots - and hint at where user attention might be headed next.

Threads introduce communities
Communities Come to Threads
Threads is testing a new “Communities” feature, mirroring X’s groups, to spark topic-driven discussions and deeper engagement. By connecting like-minded users, Threads hopes to boost interaction, sharpen its algorithm, and lure conversations away from X. While still in development, Communities could become Threads’ key to standing out, if users embrace the shift.
Pinterest introduces educational hub
Pinterest Backs Educators
Pinterest has rolled out its first-ever “Educators’ Fund” to support U.S. creators making classroom-focused content. Part of the new Pinterest for Teachers hub, the initiative offers training, resources, and limited cash grants to help educators integrate Pins into learning. While it’s geared toward teachers and early education, it signals a broader shift. Does this open the door to how Pinterest could also support lifelong learning and even CME in the future?
Threads introduces new ads
Fresh Ads Hit Reels & Threads
At its Brand Building Summit, Meta unveiled new ad formats for Reels and Threads, plus smarter AI targeting tools. Reels trending ads let brands appear alongside the hottest content, while Threads gets carousels, catalog ads, and expanded image options, even for businesses without a Threads account. Meta is also rolling out “value rules” for awareness and engagement campaigns, giving marketers more control over who sees their ads, and early tests show big boosts in high-value conversions.

 

 

The Women in Healthcare

We’re excited to introduce the new Hear from Her website, a resource designed for easy access to all published episodes and insights into the podcast’s reach so far. With Season 3 complete and Season 4 already underway, you can explore episodes from every season using the menu above and read our wrap-up of Season 3 here.

Coming Up

ESMO (17th 20th October):
Berlin - Booth #1009

At ESMO, we’ll be spotlighting the new PIONEER Learning Center with a special booth celebration (details to follow). Members will be able to experience ChatMedEd at our interactive kiosk and attend our five educational satellite symposia. 

If you haven’t already, please invite your supporters to our supporter event using the registration link, and remember to register yourself as well.

HEAL Congress (10th-11th October):
Dubai

This year at HEAL, the focus is on innovation and advancing knowledge. By participating, we will be able to showcase our content and advancements in AI to the MENA region and expand our reach. 

We will also be conducting a short survey to get direct insight from our members/prospects on their learning needs and what they find most valuable in regards to CME. 

The on-site team will be Camille and Karen. We look forward to hearing about its success. 

World Orphan Drug Congress (27th-29th October):
Amsterdam - Booth #10.304

We are sponsoring the world's largest orphan drug and rare disease meeting in Europe next month. Christy will be there on-site to demonstrate our commitment to rare disease education, such as our improved rare disease learning centre, and position ourselves as strategic partners for CME.

Link to sponsors
Link to delegates 

ASH (6th-9th December):
Orlando, FL - Booth #443

At ASH, we have a big booth planned with a meeting room. There are currently 5 symposia taking place on December 5th - the day before the booth opens on December 6 at 11am. If you need a badge or hotel room please complete this form by October 2nd.  

We have a supporter event scheduled for December 6, 5-8 pm at Top golf in Orlando. Please invite your supporters to our supporter event using the registration link, and remember to register yourself as well. However, an email with this information will be shared early in the week of Sept 22.